Russia’s brutal war against Ukraine has made hundreds of Ukrainian women the sole breadwinners in their families. The Breadwinner now project was launched to support women-owned small businesses in Ukraine that are struggling because of war through raising donations and holding international charity events. I believe that the best way to support small businesses is to spread the word and buy their products, so in every international visit I’m leading by example and wearing a piece of clothing or jewelry crafted by Ukrainian women entrepreneurs.
You too can support local Ukrainian businesses by donating or taking part in our charity events.